Minor shedding is natural and expected of natural fiber rugs, however excessive shedding in high-quality rugs will decrease within 4-6 months.
A high-quality rug pad under your carpet can reduce surface friction that can cause excessive shedding.
Vacuum a new rug once a week for the first few weeks using a low-pressure vacuum without beater bars.
Vacuum a the direction of the pile, not against it.
Occasionally an individual strand can come loose, do not pull on this strand, as you will ruin the integrity of the rug. Use a pair of scissors to trim and even the pile.